The promotion of an aircraft is much more than a written and visual description of its technical features and services provided by the operator - it is about creating a connection, a empathy and a trust and desire relationship.
The digital marketing should, even more than showing the plane, arouse the desire to fly (on that same plane or at least at one of the fleet) in potential customers.
Embraer ERJ-195 digital marketing
The Embraer E-Jet family is a series of narrow-body short- to medium-range twin-engine jet airliners, carrying 66 to 124 passengers commercially, manufactured by Brazilian aerospace manufacturer Embraer. The aircraft family was first introduced at the Paris Air Show in 1999 and entered production in 2002
The series has been a commercial success primarily due to its ability to efficiently serve lower-demand routes while offering many of the same amenities and features of larger jets.
job briefing
Embraer ERJ-195 marketing brochure & email / social media banners design.
project details
