CV - afonso.fi

Curriculum Vitæ

Plácido Afonso

M.Sc. Industrial Design

Aircraft Management Digital Marketing and Corporate Image specialist.

Degree in Industrial Design at ESAD – Esc. Sup. de Artes e Design (Matosinhos, Portugal) and M.Sc. also in Industrial Design at FEUP – Fac. de Engenharia da Universidade do Porto (Porto, Portugal). Academic research at Aalto-yliopisto, (Espoo, Finland) and several courses, including Product Development Specialist at Koulutuskeskus Salpaus (Lahti, Finland) and Business Lead Program ’19 at Hanken & SSE Executive Education (Helsinki, Finland). Extensive experience in teaching, both in vocational training and in a university context, with emphasis on teaching at ESAD and FEUP.

Always focused on the interface, on practical and emotional relationships with the user, with results often awarded or selected for representations – of Portuguese design – in exhibitions in various places around the planet, like: Rimini (Italy), London (UK), Porto/ Lisboa (Portugal), Osaka/ Tokio (Japan), Pasila (Finland), Frankfurt/ Berlin (Germany), Madrid/ Barcelona (Spain) and San Francisco (USA).

Several Awards and Honorable Mentions in “Young Designer Award” promoted by AICEP / Republica Portuguesa and later became a jury of this contest in several occasions, nominated to be part of the Portuguese delegation, participating in the contest “Bienal de Jovens Criadores da Europa e do Mediterrâneo” in Lisbon edition, Honorable Mention “LG Electronics Design competition’99” LG Electronics / ICSID and Honorable Mention “THE BSIDE 2.0 competition – 2016” Bologna Ass. of Architects.

Passionate about aviation, he has developed Aircraft Management Digital Marketing projects for several airlines/air agents, namely Jetflite (Finland).

Skills

1990 > 2022 [selected]

design development and management . ux . ui . industrial . product . graphic . web

project management . strategic planning

immersive and emotional visual storytelling crafting . visual concepts / content . realistic simulations . customized and tailored virtual models

CGI . 3d modelling . render . image (edition) . 3d animation . video (edition) . post-production

digital channels CGI application . webpages . social media . brochures . google ads . email marketing . etc.

digital marketing . campaign planning and development

strategic analysis and management . digital metrics . data insights evaluation . nurturing leads (SEO optimization, Google Analytics, etc.)

physical printing . 2d and 3d

Education

1990 > 2019 [selected]

Business Lead Program ’19
19 Hanken & SSE, Helsinki, FI

Product Development Specialist
15 Koulutuskeskus Salpaus, Lahti, FI

Designer Business Promoter
14 15 Tamora Oy, Helsinki, FI

Finnish Working Life
13 Edupoli, Kerava, FI

Academic Research
08 12 Aalto-yliopisto, Espoo, FI
FEUP – Faculty of Engineering of the University of Porto, Porto, PT

M.Sc. Industrial Design
01 03 FEUP, Porto, PT

Specialization in Industrial Design
00 01 FEUP, Porto , PT

Degree in Industrial Design
99 00 ESAD – College Art and Design, Matosinhos, PT

Bachelor Degree in Equipment Design
98 99 ESAD, Matosinhos, PT

Bachelor Degree in Industrial Design
90 95 ESAD.CR – School of Arts and Design, Caldas da Rainha, PT

Software

1990 > 2022 [selected]

Work

1994 > 2022 [selected]

MBU business consulting and services
23 . . . UX design

afonso.fi design and digital marketing
21 . . . owner

HBL luxury lifestyle brokerage
21 . . . design . digital marketing

Jetflite Oy private jet company
20 22 design . digital marketing

Lumi Accessories Oy design and fashion
19 . . . design . digital marketing

ETS NORD AS, Suomen sivuliike industry
19 19 coaching Adobe InDesign 2020

FLYWAY aviation management
18 19 design . digital marketing (internship)

Jukola7 Oy design & engineering studio
17 18 R&D . design . digital marketing

Torstaina design & architecture studio
14 17 R&D . design

Normilog logistics company
13 13 design . branding . painting (internship)

ESAD College Art and Design university
98 08 lection . R&D

Vestígio.com design studio
04 08 design . R&D

P.H.F. Arquitectura, Lda. architecture studio
07 07 coaching . R&D . 3D . CGI

AEP – Portuguese Business Association
public institution
06 07 tutoring designers in companies

Mercado das Coisas, Lda. design agency
03 04 design . R&D

CENFIM Metallurgical & Metalworking professional training center
95 01 lection . design . R&D

PauloParraDesign design studio
99 00 design . R&D

ICEL Ind. Cutelarias Estr., Lda. cutlery
94 95 design . R&D

Awards

1992 > 2016 [selected]

Hon. Mention “THE BSIDE 2.0 competition”
16 Bologna Ass. of Architects

Hon. Mention “LG Electronics Design comp.”
99 LG Electronics / ICSID [currently WDO]

Award “Encontros de Arte de Lisboa”
96 7th Young Creators Biennial from Europe and the Mediterranean

Hon. Mention “Industry Design Prizes ‘94”
95 CPD-Portuguese Design Center to ICEL

1st Prize ICEP “Young Designer Award´94”
94 ICEP (Portuguese gov. business entity)

Hon. Mention ICEP “Young Des. Award´94”
94 ICEP

Hon. Mention ICEL “Young Des. Award´94”
94 ICEP

Hon. Mention MADEIN “Young D. Award´94”
94 ICEP

Hon. Mention ICEP “Young Des. Award´93”
93 ICEP

1st Prize ICEP “Young Designer Award´92”
92 ICEP

Language

1971 > 2021

1 2 3 4 5 | Portuguese
1 2 3 4 5 | English

1 2 3 4 5 | Finnish
1 2 3 4 5 | Spanish

Exhibitions

1992 > 2016 [collective exhibitions, selected]

2016
”The Bside 2.0”
BDW2016 | Bol. Design Week, Bologna, Italy

2001
”Sinne +5, Design aus Portugal”
Stilwerk, Berlin, Germany
“Portuguese Design”
Yerba Buena Center for the Arts, San Francisco, USA
“Reinventar a matéria”
experimentadesign2001
Galeria da Mitra, Lisboa, Portugal
“Reinventar a matéria”
Porto 2001 – Capital Europeia da Cultura
CRAT, Porto, Portugal

2000
“Diseño Portugués, Un Compromiso com la Industria”
Fundación Carlos Amberes, Madrid, Spain

1999
“¿Experimentables o experimentales?”
Primavera del Disseny’99
Palau Marc, La Rambla, Barcelona, Spain
“Experimentais ou experimentaveis?”
experimentadesign99
SNBA, Lisboa, Portugal
“Meeting point – O trabalho, Objectos e Atitudes”
experimentadesign99
Gare Mar. Alcântara, Lisboa, Portugal
“Glass Art & Science” Intern. Conference
Central Tejo, Lisboa, Portugal
“INVITRO`98 Workshop”
Glass Museum, Marinha Grande, Portugal

1998
“EXPO´98″
ICEP pavilion, Lisboa, Portugal

1997
“Design aus Portugal – eine Anthologie”
Museum für Kunsthandwerk (Museum Angewandte Kunst), Frankfurt, Germany
“Objectes Convenients – Disseny actual Portuguès” Primavera del Disseny ’97
Palau Marc, La Rambla, Barcelona, Spain

1996
“Identidade e Desígnio”
NERLEI, Leiria, Portugal
“Encontros de Arte de Lisboa”
Cordoaria Nacional, Lisboa, Portugal

1995
“Ambient´95” ICEL company stand
Messe Frankfurt, Frankfurt, Germany
“Young Designer Award’94″
“Habitare`95”, Messukeskus, Pasila, Finland

1994 “Portugal Moving . Contemporary Portuguese Design´94”
Azabu Museum Arts & Crafts, Tokio, Japan
ATC–Asia-Pacific Trade Cen., Osaka, Japan

1994 “Young Designer Award’94″
Jardim do Tabaco, Lisboa, Portugal
ESAD Matosinhos, Matosinhos, Portugal

1994 “Young Designer Award´93”
Parque Eduardo VII, Lisboa, Portugal
“Sk´94” F I L, Lisboa, Portugal
“Int. Spring Gardening Fair ’94” Olympia, London, England

1994
“Art Meetings of Lisbon”
7th edition of Bienal de Jovens Criadores da Europa e do Mediterrâneo
Cordoaria Nacional, Lisboa, Portugal

1993 “Young Designer Award´92”
“43ª Salone Internazionale Attrezzatura Alberghiera”, Rimini, Italy
Galeria C.M.C.R., C. da Rainha, Portugal
“Indústria´93”, Viseu, Portugal
“Ceramex´93” F I L, Lisboa, Portugal

1992
“Young Designer Award´92”
Ministério Finanças, Lisboa, Portugal
“Grêlos em Caldas – Semana Cultural”
Casa da Cultura, C. da Rainha, Portugal