The promotion of an aircraft is much more than a written and visual description of its technical features and services provided by the operator - it is about creating a connection, a empathy and a trust and desire relationship.
The digital marketing should, even more than showing the plane, arouse the desire to fly (on that same plane or at least at one of the fleet) in potential customers.
Citation III digital marketing
The first Citation was put into service in 1972 and more than 35 million flight hours have been logged since.
Fifty years after the first flight, more than 7,500 Citations have been delivered.
Fifty years after the first flight, more than 7,500 Citations have been delivered.
The Citation III (Model 650) is a private jet that strikes the perfect balance between cost, performance, and comfort. High performance aircraft, completely new design, totally original, designed for international and intercontinental travel.
It was designed for optimal speed, utilized light weight composites and smooth surfaces to cut down on drag, and featured an entirely new fuselage mated to a super-critical swept back wing and a T-Tail.
It was designed for optimal speed, utilized light weight composites and smooth surfaces to cut down on drag, and featured an entirely new fuselage mated to a super-critical swept back wing and a T-Tail.
job briefing
Cessna Citation III marketing brochure & email / social media banners design.
project details
