The promotion of an aircraft is much more than a written and visual description of its technical features and services provided by the operator - it is about creating a connection, a empathy and a trust and desire relationship.
The digital marketing should, even more than showing the plane, arouse the desire to fly (on that same plane or at least at one of the fleet) in potential customers.
Citation III digital marketing
Fifty years after the first flight, more than 7,500 Citations have been delivered.
It was designed for optimal speed, utilized light weight composites and smooth surfaces to cut down on drag, and featured an entirely new fuselage mated to a super-critical swept back wing and a T-Tail.
Cessna Citation III marketing brochure & email / social media banners design.
FLYWAY Aircraft Mgmt.