Cool B pitää bisset cooleina!
Cool B keeps beer cool!
Cool B thermal packaging concept
New packaging for 12 cans of beer – upgraded to others quantities (6, 8, 10, 16, etc.) or other brands marketed by the same company.
EPP (expanded polypropylene)
440x300x106mm
0,00497m³
4,97L > 55g/L > 275g
job briefing
Cool B thermal packaging concept development, thermal engineering study and virtual materialization.
project details
scope
Proposal
client
Several
engineering
Jackon Finland
collaboration with
Emanuel Cerdeira
date
2017
Designed to be reusable for a long time
A stylish briefcase that goes conveniently with you anywhere, made with high quality material, ensures that the drinks remain cold.
The great durability of the material allows a versatile reuse, being able to take your own drinks or snacks.
Massive billboard advertising within the law
Low production price which allows a substantial increase in direct sales and, above all, guarantees a superb outdoor promotion campaign in a context where external advertising of alcoholic beverages in Finland is not currently allowed. It’s a magic solution!
Design requirements of the 21st century
Great thermal insulation, excellent durability, easy to clean, machine washable and recyclable, beyond reusable indefinitely.
Cool B pitää bisset cooleina!
Concept and project developed autonomously, with engineering support from Jackon Finland Oy, proposed in 2017 to “Oy Sinebrychoff Ab” and “Oy Hartwall Ab”.
None, at the time, was interested in commercializing the project.
