The promotion of an aircraft is much more than a written and visual description of its technical features and services provided by the operator - it is about creating a connection, a empathy and a trust and desire relationship.
The digital marketing should, even more than showing the plane, arouse the desire to fly (on that same plane or at least at one of the fleet) in potential customers.
Airbus A320 digital marketing
Airbus A320 proven and successful. As of 31.10.2019, 9086 A320 family aircraft have been delivered with 8655 still in service. The A320 was launched in March 1984, first flew on 22 February 1987, and was introduced in April 1988 by Air France.
The A320 is the world’s first airliner with digital fly-by-wire (FBW) flight control system: input commands through the side-stick are interpreted by flight control computers and transmitted to flight control surfaces within the flight envelope protection.
job briefing
Airbus A320 marketing brochure & email / social media banners design.
project details
